The Paseo Town
Hybrid mall providing the best of both worlds
The owners of Paseo Town, TBN, initially owned a popular Toyota dealership on Lat Krabang Road. The idea stemmed from customers waiting without something to do while they waited for their appointments and the showroom owners wanting to entertain them in some way.
Following research into the potential customers, Contour designed a large ‘hybrid mall’ that provided the best of both worlds by encompassing indoor and open-air shopping. The focus for the outdoor area was creating a unique culinary experience with large brands like Starbucks and Wine Connection providing high quality cuisine. The indoor area’s focus revolved around fashion brands, allowing customers to browse and stroll in air-conditioning.
The design of Paseo Town went over above the original brief of entertaining those waiting. Now it attracts many walk-in customers to Toyota.
For more information, please email info@contour.co.th or take a look at their website at www.thepaseotown.com
(Photographer: Chatchawat Prasertsom)
Hybrid mall providing the best of both worlds
TBN
Research
Strategy
Architecture Design
Interior Design
Landscape Design
Brand Identity
Signage Design
50,000 sq.m.
2014
